I've spent twenty years running large programmes for big organisations — property, construction, and a spell running the commercial side of a technology company. I have a full-time job now, in a different world. This is my own.
I started it because friends of mine run good businesses on their own — a physio, a massage therapist, a woman who breeds horses — and were paying other people to hold the keys to things they could run themselves in a minute. The agency that charges to change a sentence. The booking tool that takes a cut and still needs the deposit chased. The insurance that renewed at a price nobody checked.
I'm not a developer, by choice. I build with the tools anyone can use, and I use AI the way I'd use a capable new colleague who hasn't been told the rules yet: carefully, and with the rules written down first. Every part of House Rules was run on my own business before it went near anyone else's.
Two things I'll say once. I'd like more women to be the ones deciding how these tools get used in their businesses, rather than the ones being sold them. And I'd rather spend what I know on that than on much else.
Nothing here is connected to my employer. Nothing of any client's ever sits on my systems — it all runs in your own accounts, under your own login. I don't sell software and I don't take referral fees.